Next Steps cont.

• (Jenkins, 1992). Research suggests that the media themselves are the primary source of young children's acquisition of media literacy (Davies, 1997).

2. Increase financial support for research by improving communication with philanthropic organizations, charitable foundations and state and federal agencies with interests in children and youth, education and health prevention.

• A. Develop a series of information sessions featuring conference participants and others discussing the conference report. These conferences would be those events most likely to be attended by private grantmakers and leaders of state and federal agencies.
  
  
• B. Meet with private grantmakers individually to provide a briefing on the conference report and recommendations and address questions about the relationship between media literacy education and health prevention issues.
  
  
• C. Mobilize existing health communication publicity networks to promote the visibility of creative programs that integrate media literacy into health prevention programs featuring children or youth.